Legacy European Auto Brand

ARO, short for Auto Romania, was a car manufacturer known for producing performant rugged vehicles. Founded in 1957, ARO produced a range of vehicles, including trucks, vans, and off-road vehicles that left a lasting legacy in the automotive world, particularly in Romania. The ARO 24 Series, particularly the ARO 240 and ARO 244, were their 4×4 rough terrain vehicles renowned for their ruggedness and off-road capabilities.

The ARO vehicles played a significant role in the economy and infrastructure, serving both civilian and military needs. They were widely used in agriculture, forestry, and exploration, becoming a symbol of lifetime reliability in challenging terrain. Robust, capable, and designed for harsh environments, the ARO vehicles were known for their simplicity and reliability, making them popular in various industries and regions of the earth where tough off-road vehicles were needed.

Multiple winner of major transcontinental rallies, including twice The Paris-Dakar Rally, and exported to 110 countries on 5 continents, ARO vehicles remained popular among enthusiasts and collectors, preserving the brand's legacy. Even after production ceased in the late 2000s, ARO vehicles continue to be celebrated for their durability and endurance.